“You don’t have to learn how to be fascinating. You have to UNLEARN how to be boring.”
Sally is an international keynote speaker, with proprietary research published by both HarperCollins and Penguin. Using her science-based Fascinate system, she teaches people how to instantly persuade and captivate in a world with a 9-second attention span. Sally is also the author of one of my favorite “must read” books entitled, “Fascinate: Your 7 Triggers to Persuasion and Captivation”.
Growing up with the last name “Hogshead” would give anyone an unconventional point of view. In her early 20s, Sally was named “the most successful junior copywriter of all time.” During her early career in marketing, her work won hundreds of awards for creativity and effectiveness. At age 27, she founded her first ad agency, and next, founded the West Coast office of the illustrious agency CP+B. Clients have included Nike, Coca-Cola, Godiva, Aflac, and MINI Cooper.
Today, an expert of persuasion and personal branding, Sally frequently appears in national media including NBC’s Today Show and the New York Times. The press has described her as “the marketing mistress of fascination” who has “changed the face of North American advertising.” Reality TV show Making It Big dedicated an episode to Sally’s leadership and creativity. She is frequently described as an ”icon.”